Last month, WarnerMedia reported that HBO Max had reached 28.7 million subscribers in total, but few of those customers were “exaggerated” — meaning they came through standalone subscriptions to the HBO Max app, as they will be available on Amazon Fire TV. Instead, most customers came from “wholesale deals” – a pay-TV provider of one kind or another. Only 3.6 million were considered direct retail subscribers. We`ve always been waiting to say these words: “Alexa, find HBO Max on the Amazon Fire Stick.” On November 17, six months after the launch of WarnerMedia`s new streaming service, a deal was finally reached with Amazon, and HBO Max was offered for download on Amazon Fire TV devices, opening the platform to an audience of nearly 50 million users. The question hanging over the announcement is whether that means a deal with Roku, the other major streaming aggregator that HBO Max is currently out of, will be announced soon. WarnerMedia and Roku have both publicly stated on several occasions that they want to work on a deal as soon as possible, so with Amazon and WarnerMedia now in business, I hope it won`t be a long wait for Roku owners — especially since Roku and Comcast struck a deal not so long ago to finally settle a similar dispute for NBCUniversal`s Peacock streaming service. On November 20, 2017, the Department of Justice filed an antitrust lawsuit for the acquisition; Delrahim said the deal would “cause a lot of harm to American consumers.” AT&T says the lawsuit is a “radical and inexplicable departure from decades of previous antitrust.” [80] On the 22nd. In December 2017, the deadline for the merger agreement was extended to 21 June 2018 in a major vote of confidence. [81] The new deal with Amazon could help HBO Max overcome its bumpy debut earlier this year. The early months of the streaming service were hampered not only by disagreements with CTV providers, but also by pandemic-related content delays, leadership changes, and brand confusion.

After a long battle between Amazon and warnerMedia, owner of HBO, the two companies have struck a deal that will allow Amazon Fire TV users to FINALLY stream HBO Max. WarnerMedia`s version notes that current HBO subscribers who have access through amazon`s Prime Video Channel option — Channels allows amazon Prime subscribers to purchase specific streaming plans for specific platforms — will also be able to sign up for Max at no additional cost. The HBO app on Fire TV and tablets is automatically updated to HBO Max, accepting current HBO credentials. Now, attention will turn to WarnerMedia`s ongoing negotiations with Roku (which represents an additional 40 million potential users) ahead of the holiday season. The WarnerMedia streamer was launched in May without distribution on Roku or Amazon devices, but the deal with Amazon significantly increases its availability On August 29, 2018, Makan Delrahim told Recode that if the government won the call, AT&T would only sell Turner and if they lost the call, then the expiration of a consent decree, what AT&T had achieved shortly before closing the deal with the Justice Department, would allow AT&T in February 2019. T to do what they want with Turner. [94] It is expected that the appointment will have no impact on integration. [95] [96] In September 2018, nine attorneys general sided with AT&T in the case.

[97] “This means that the biggest story hidden here is how the end terms and conditions handle user channels and data,” Rosen said. The press release appears to divide customer base into (1) current HBO subscribers through Amazon`s Prime Video channels, who can connect to the app at no additional cost, (2) new customers who can subscribe to HBO Max directly in the app, and (3) existing HBO Max customers, “regardless of how they subscribe to the platform.” On October 20, 2016, it was reported that AT&T was in talks to acquire Time Warner. The proposed deal would give AT&T significant stakes in the media industry. AT&T`s competitor, Comcast, had previously acquired NBCUniversal in a similar bid to increase its media holdings in conjunction with its ownership of TV and internet providers. [61] [62] [5] On October 22, 2016, AT&T reached an agreement to buy Time Warner for $85.4 billion. If the merger is approved by federal authorities, the merger would put Time Warner`s properties under the same umbrella as AT&T`s telecommunications stakes, including satellite provider DirecTV. [63] [64] The agreement has been criticized for the possibility that AT&T could use Time Warner`s content as leverage to discriminate against competing providers or restrict access to content. [65] In the wake of the US presidency.